WOMEN'S FASHION IS FIT TO BE TIED Online Tie Retailer, Skinny Tie Madness, Partners with Female Initiative - If The Tie Fits
Ties are a symbol of stature and style. Traditionally designed for men, ties are now being tailored for women. Allié Merrick, independent designer and content producer, is taking the reins (or the ties as it were) with the introduction of If The Tie Fits - a brand built to build up women.
In partnership with online retailer Skinny Tie Madness, Merrick will market this line of ties to women with inspiring messaging, photography and events. Dared to own their story, ladies will be invited to ‘let their tie tell their tale’ by becoming part of the brand through #MyTie selfies and stories shared online.
"Skinny Tie Madness is very proud to be collaborating with Allié Merrick. She brings a creative eye to the table and is helping us to curate styles for our female customer base which we previously were not doing. We look forward to spreading our love for ties with her as our ambassador and her brand 'If The Tie Fits' as a shared mission to craft style as a statement,” said Parth, Founder & CEO of Skinny Tie Madness.
About Allié Merrick Allié Merrick is an independent designer and content producer. Her website, The Allié Way (www.theallieway.org), is a lifestyle platform where her original content and organic campaigns are published. While she designs and develop content across a number of verticals, her focus is on wine. Prior to being the Hollywood Film Festival Wine Ambassador and Cannes Fashion Festival Wine Ambassador, she was the director and co-host of My Wine Words - an online blog and video series.
About Skinny Tie Madness Founded in 2012, our goal is to have the most comprehensive selection of skinny ties on the web. Skinny Tie Madness started with basic skinny ties and quickly evolved into a design house that pushes the envelope in terms of color, fabric, and detail. We pride ourselves in the way our ties look and how they make you feel. Visit www.skinnytiemadness.com.