The cause is beautiful - to elevate women through expression in fashion. With ties, If The Tie Fits empowers women to own the their personal stories with signature style.
Through original content that inspires and organic events that inform, If The Tie Fits is transforming an ordinary accessory of tradition into an extraordinary symbol of change with permission granted to challenge the rules and regulations of traditional wardrobe standards. At the same time, a portion of proceeds go to benefit a variety of non-profit partners.
This beautiful cause is supported by a brilliant partnership between a poised lady and a passionate gentleman. Married with vows taken in matching ties (click hereto see the snapshots), Allié Merrick McGuire and Jack McGuire are the co-owners of If The Tie Fits. Both are writers, photographers, and models, fusing their talent behind and in front of the camera producing content designed to inspire and enlighten.